Python Biella Group
The PythonBiellaGroup project has recently completed a brand renewal process, aiming to strengthen its identity and role within the Python community. The requalification focused on accurately reflecting the mission and values of the community to make the brand more appealing and easily recognizable. The process involved in-depth analyses of the target audience and its preferences, as well as an evaluation of the current brand perception. Based on this data, new branding elements were developed, including a refreshed logo and a black-and-white color palette to convey a sober and professional image. Additionally, the visual communication across all channels, including the website and social media profiles, was reviewed to ensure coherence and consistency in the brand experience.